How to Custom the Right Size for Your Brand's Apparel?
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- zhang
- Issue Time
- May 26,2025
Summary
If the size doesn't fit, even the coolest clothing is just a 'decoration' hanging on a hanger. If you want your streetwear brand to truly attract customers and gain recognition, an accurate sizing system is the cornerstone of your success. This article will guide you through how to customize a size chart unique to your brand, helping you reduce returns, enhance your reputation, and accelerate your brand's growth!
How to Custom the Right Size for Your Brand's Apparel?
In the world of street fashion menswear, size is the key to building a strong reputation for your brand. Even if your design is outstanding, if the fit is off, the product will be hard to sell. This article will guide you through the process of creating a sizing system tailored for your brand, from scratch.
1. Why Does Size Matter for Your Brand's Reputation?
A well-fitted design not only enhances the wearing experience but also impacts:
1. Customer satisfaction
2. Return rates
3. Brand image
4. Repeat purchase rate
2. Comparison of Three Common Streetwear Fits
To meet the needs of different brands, Lodyway offers three classic streetwear fits to help you create unique products:
| Men's Common Size | Layout Type | Features | Suitable Brand Positioning |
| Oversized Fit | Wide shoulders, long hem, and big sleeves that express freedom and rebellion | suitable for brands with a positioning in hip-hop, skate culture, or trendy newcomers | |
| Regular Fit | Standard size that suits most body types | ideal for brands with a street mix-and-match style | |
| Slim Fit | Close-fitting cut that is fashionable and neat | perfect for brands with minimalist or European high-street styles |
3. How to Develop a Custom Size Chart for Your Brand?
If you have been running your brand for 2-3 years, it's recommended not to apply a generic size chart directly. Instead, build your own "brand-specific size system" based on feedback from your existing customers.
Lodyway suggests the following process:
1、Analyze existing customer data – Which sizes are the most frequently purchased? Are there any sizes with high return rates?
2、Define the target customer's body type range – Is it more suited to Western or Asian body types?
3、Establish a sizing logic for your brand – Will you use standard S/M/L, or introduce a 1/2/3 number system for sizing?
4、Create sample test garments – For target customers, we offer a free initial batch of 2 sample garments.
5、Optimize patterns based on fitting feedback – Adjust key areas like shoulder width, chest circumference, sleeve length, etc.
6、Finalize and mass-produce – We can help you develop your size chart for free and provide comparison charts to assist you with professional size recommendations for your website.
Frequently Asked Questions:
❓What size strategy should a small-batch custom brand adopt?
Answer: Simplify + Flexibility
It's recommended to focus on 4 core sizes (M / L / XL / XXL) with additional small-batch custom orders (e.g., S or 3XL).
The same fit can be adjusted through fabric elasticity.
❓ How can I reduce the return rate due to sizing issues in e-commerce?
Provide clear model size charts, and establish a “real try-on feedback” section. Introduce smart recommendations such as a "recommended size calculator" plugin.
❓ What key questions should I ask manufacturers before custom sizing?
1、Can they adjust shoulder width/chest circumference/hip ratio based on my customers'body types?
2、Can they provide size gap logic (e.g., adding 1 inch per size)?
3、Can they offer sampling and adjustment suggestions?
❓ What is the minimum order quantity for custom orders? Do you support small-batch customization?
Lodyway's minimum order quantity is 50-100 pieces, and we support small-batch customization to meet the needs of brand owners.
❓ How does Lodyway help you create a“zero-error”street fit?
1、 The design team provides precise sizing solutions based on the specific needs of your brand.
2、 The independent pattern-making department supports complex designs like oversized and drop-shoulder fits.
3、 Adjust size logic based on region (US/UK/Europe/Asia).
4、 Efficient sampling - modification - mass production process, ideal for brands expanding quickly in 2-3 years.
5、 Provide model fitting recommendation images for use on your website or Instagram.
Conclusion:
Size is the first step in gaining your brand's trust. Behind every successful streetwear brand, there is a meticulously developed sizing system. The right size not only brings comfort and style but also builds trust with your customers, boosting repeat purchases and brand loyalty.
At Lodyway, we want to help you create that perfect fit that your customers won’t want to take off. Contact us now and start your brand's “exclusive sizing era”!
Couple unisex loose sports t-shirt | Black world soccer cup jersey t-shirt | Streetwear manufacturer
Lodyway is a professional custom street fashion clothing factory, specializing in printed, embroidery, and washed crafts.
Lodyway is a professional custom street fashion clothing factory, specializing in printed, embroidery, and washed crafts.
Lodyway is a professional custom street fashion clothing factory, specializing in printed, embroidery, and washed crafts.
Men 100%cotton soccer jersey | Blue striped sports t-shirt | Badge printed | Custom World Cup jersey
Lodyway is a professional custom street fashion clothing factory, specializing in printed, embroidery, and washed crafts.